Resume - Stephanie McKinley | Freelance Writer

industry experience

The Everygirl
Contributing Culture Writer

Remote
August 2021 to present

Pitched and wrote 1-2 articles per month about books, movies, TV shows, and podcasts
Followed AP Style and The Everygirl’s editorial standards

Penguin Random House
Senior Digital Developer
Technical Producer

New York, NY
June 2017 to Jan. 2019
April 2016 to June 2017

Managed production calendars for a suite of websites and ensured content, design, and development deadlines were hit by internal and external colleagues
Contributed to copy editing of articles, newsletters, and social media content
Defined and executed digital strategy in collaboration with marketing, publicity, and editorial teams
Hired and supervised associate email marketing manager
Used user research, best practices, and brand guidelines to design and develop websites

Macmillan
Digital Marketing Associate
Digital Marketing Assistant

New York, NY
June 2014 to April 2015
July 2013 to June 2014

Managed website content calendar by writing articles, reviewing pitches, editing articles written by colleagues and authors, and following SEO best practices
Created data-driven marketing campaigns based on past campaign results by performing A/B tests and monitoring analytics in multiple reporting tools
Developed and executed email marketing and social media campaigns by designing graphics, filming videos, and scheduling content

YARN: The Young Adult Review Network
Public Relations and Editorial Assistant

Remote
Sept. 2012 to Oct. 2013

Wrote articles about issues in young adult literature
Evaluated fiction and essay submissions and sent form and personalized rejection letters
Wrote press releases and pitches about upcoming content
Maintained publicity databases by updating contacts and creating new media lists
Designed, launched, and managed Tumblr and assisted with Facebook and Twitter

SUNY Plattsburgh
Writer and Editor

Plattsburgh, NY
Jan. 2012 to Dec. 2012

Edited pages from news, sports, opinion, and culture sections of award-winning student newspaper, Cardinal Points, for grammar, headlines, photograph captions, jumps, and AP Style
Wrote press releases for The Press Republican, local newspaper that reaches over 20,000 readers, and feature articles for The Calling Card, alumni newsletter that reaches over 30,000 readers, about students and events
Wrote editorial letters describing evaluations of adult fiction, nonfiction, and poetry manuscripts for student literary journal, The Saranac Review

Xceleration
Senior Product Design Manager
Product Design Manager

Remote
March 2022 to present
June 2020 to March 2022

Led product design for suite of SaaS products by defining product requirements, creating wireframes, and collaborating with a team of designers to define brand strategy and create high-fidelity designs
Defined and executed production calendar of new development, enhancements, and requested updates
Mentored a team of designers by prioritizing projects, providing feedback, and encouraging continuous development through education and knowledge sharing
Increased efficiency by implementing a product development process and creating a design system

Burn Boot Camp
Web Developer

Huntersville, NC
June 2019 to June 2020

Used design research, user surveys, and stakeholder interviews to define website strategy and create designs
Collaborated with marketing team to write and edit copy and source images
Developed websites in a two-week sprint schedule in a team of developers

Red Ventures
Front End Developer

Fort Mill, SC
Jan. 2019 to June 2019

Led project planning by communicating requirements, regularly liaising between business and technical teams, and managing development sprint schedules
Developed websites using HTML5, CSS3, SCSS, JavaScript, React, and EJS in a team of 10+ front end and back end developers
Ensured products were market ready by managing quality assurance testing, including editing copy and removing and replacing broken links and images

AKA NYC
Junior Digital Developer

New York, NY April 2015 to April 2016

Participated in website production process from concept through completion by defining product strategy and creating wireframes
Secured new business by pitching to clients and prospects
Developed mobile responsive WordPress websites withHTML5, CSS3, SCSS, JavaScript, PHP, and MySQL
Ensured website content, design, and development followed SEO best practices and accessibility standards

SUNY Plattsburgh
Bachelor of Arts in English

Plattsburgh, NY
December 2012

Achieved a 3.9 GPA (Summa Cum Laude)
Received the Earl Harlan Award in English, the Award for Excellence in the Composition Essay, and the Frances C. Lippincott Memorial Scholarship