• Pitched and wrote timely and evergreen content about books, movies, TV shows, and podcasts
• Fostered relationships with authors, publicists, and other industry contacts
• Followed SEO best pratices, AP Style, and The Everygirl’s editorial standards

• Managed production calendars for a suite of websites and ensured content, design, and development deadlines were hit by internal and external colleagues 
• Contributed to copy editing of articles, newsletters, and social media content
• Defined and executed digital strategy in collaboration with marketing, publicity, sales, and editorial teams
• Hired and supervised associate email marketing manager

• Managed website content calendar by writing articles, reviewing pitches, editing articles written by colleagues and authors, and following SEO best practices
• Created data-driven marketing campaigns based on past campaign results by performing A/B tests and monitoring analytics in multiple reporting tools
• Developed and executed email marketing and social media campaigns by designing graphics, filming videos, and scheduling content

• Wrote articles about issues in young adult literature
• Evaluated fiction and essay submissions and sent form and personalized rejection letters
• Wrote press releases and pitches about upcoming content
• Maintained publicity databases by updating contacts and creating new media lists
• Designed, launched, and managed Tumblr and assisted with Facebook and Twitter

• Edited pages from news, sports, opinion, and culture sections of award-winning student newspaper, Cardinal Points, for grammar, headlines, photograph captions, jumps, and AP Style
• Wrote press releases for The Press Republican, local newspaper that reaches over 20,000 readers, and feature articles for The Calling Card, alumni newsletter that reaches over 30,000 readers, about students and events
• Wrote editorial letters describing evaluations of adult fiction, nonfiction, and poetry manuscripts for student literary journal, The Saranac Review

• Collaborated with product, design, and engineering to define and execute website production calendars
• Presented to stakeholders to explain design rationale and achieve alignment
• Improved communication between product, design, and engineering by developing an intake process, creating a design system, and transitioning design software
• Mentored a team of designers by prioritizing projects, providing feedback, and encouraging continuous development through education and knowledge sharing

• Used design research, user surveys, and stakeholder interviews to design and develop marketing websites
• Collaborated with marketing team to write and edit copy and source images and videos

• Led project planning by communicating requirements and regularly liaising between business and technical teams
• Ensured products were market ready by managing QA, including editing copy

• Ensured website content, design, and development followed SEO best practices and accessibility standards
• Designed graphics in Adobe Photoshop
• Secured new business by pitching to clients and prospects

State University of New York (SUNY) College at Plattsburgh

Bachelor of Arts in English with a Business Minor

Dec. 2012

Overall GPA: 3.9 (Summa Cum Laude)